Last updated
Aesthetic Story Consistency Tips
- Choose a palette of 3-5 colors and stick to them across all stories
- Use the same 1-2 fonts consistently — mixing too many fonts breaks cohesion
- Apply the same editing preset to all photos for a unified look
- Maintain consistent brightness — avoid mixing very dark and very bright stories
- Use the same text placement style (e.g., always bottom-centered)
- Plan stories in advance — view them as a sequence, not individual posts
- Less is more — restraint and simplicity are the hallmarks of aesthetic content
Aesthetic stories are built on consistency and intentionality. Choose your visual language and apply it deliberately to every story you create.
Examples
Example 1: Flat Lay Story
Concept: Morning routine flat lay
Setup:
- Clean white or linen surface
- Objects: coffee cup, journal, pen, small plant, phone
- Shoot from directly above (bird's eye view)
- Leave 30-40% negative space
Caption overlay:
Font: Thin serif or minimal sans-serif
Text: "slow mornings ☕"
Color: Warm beige or muted terracotta
Position: Bottom third, centered
Color palette: Cream, warm white, terracotta, sage green
Filter: Slightly warm, slightly desaturated (+10 warmth, -15 saturation)Example 2: Typography-Only Story
Concept: Quote story with no photography
Background: Solid color — dusty rose, sage green, or warm cream
Font: Elegant serif (Playfair Display, Cormorant Garamond)
Text size: Large — let the words fill the frame
Example text:
"collect moments,
not things."
Layout:
- Center the text vertically and horizontally
- Use generous line spacing (1.5-2x)
- Add a thin decorative line above or below
- Keep it minimal — nothing else on the frame
Color combinations that work:
Dusty rose background + cream text
Deep navy background + gold text
Warm cream background + dark brown text
Sage green background + white textExample 3: Seasonal Aesthetic — Autumn
Autumn aesthetic color palette:
Primary: Burnt orange (#CC5500)
Secondary: Deep burgundy (#722F37)
Accent: Warm cream (#F5E6D3)
Neutral: Warm brown (#8B6914)
Story ideas for autumn aesthetic:
1. Flat lay: pumpkin spice latte + fallen leaves + cozy knit
2. Window shot: rain on glass with warm indoor light behind
3. Walk photo: feet in fallen leaves, warm-toned filter
4. Cozy corner: candle, book, blanket, warm lighting
5. Food: apple pie, cinnamon rolls, warm soup
Editing preset for autumn:
Warmth: +20
Saturation: -10
Highlights: -15 (prevent blown-out warm tones)
Shadows: +10 (lift shadows for cozy feel)
Fade: +5 (slight film look)