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Key Margin Formulas

Examples

Example 1: Three-Level Margin Analysis

Company: Small SaaS Business (Annual Figures)

Revenue:                    $500,000
Cost of Goods Sold (COGS):  $100,000
Gross Profit:               $400,000
Gross Margin:               80.0%

Operating Expenses:         $200,000
  (salaries, rent, marketing, software)
Operating Profit (EBIT):    $200,000
Operating Margin:           40.0%

Interest & Taxes:            $50,000
Net Profit:                 $150,000
Net Margin:                 30.0%

Interpretation:
  80% gross margin → strong product economics
  40% operating margin → efficient operations
  30% net margin → healthy bottom line

Example 2: Retail Business Comparison

Company: Retail Store (Annual Figures)

Revenue:                    $1,200,000
COGS:                         $840,000
Gross Profit:                 $360,000
Gross Margin:                 30.0%

Operating Expenses:           $240,000
Operating Profit:             $120,000
Operating Margin:             10.0%

Taxes & Interest:              $36,000
Net Profit:                    $84,000
Net Margin:                     7.0%

Industry benchmark (retail): 2-5% net margin
This store is above average at 7%.

Example 3: Industry Margin Benchmarks

Typical Net Profit Margins by Industry:

Software / SaaS:        20-30%
Financial Services:     15-25%
Healthcare:             10-20%
Technology Hardware:     8-15%
Food & Beverage:         5-10%
Manufacturing:           5-10%
Retail (general):        2-5%
Grocery:                 1-3%
Airlines:                1-3%

Use these benchmarks to evaluate whether your
margins are competitive within your industry.

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